A Rocket Icon? Facebook’s New Feature? Here’s What It Does!
5 April 2017
A Rocket Icon? Facebook's New Feature? Here’s What It Does!
Facebook added a new icon to some people’s home screen and did not explain why it is there.
Since last week, a number of users are posting about a mysterious rocket-shaped icon at the bottom of their screen, between the normal news feed icon and the friend's icon. After some digging, it appears that the social media giant is testing new ways to deliver the news feed, and with this button, users are now capable of seeing the top posts from people you haven’t befriended or pages you haven’t liked. In addition, the rocket-shaped icon also brings up content that is relevant to a user’s location, and stories will also appear based on someone’s “liked” pages or interests. It's more like Instagram’s “Explore” feature.
While you may not be tracking these pages or friends that are not on your regular news feed, Facebook thinks that the content on this feature is something that you’ll like. The items displayed on this alternative news feed are pages similar to what you’ve already liked or things that are popular among your friends - like a video that many people on your Facebook list of friends are watching, for instance.
“We are testing a complementary feed of popular articles, videos, and photos, customized for each person based on content that might be interesting to them. We’ve heard from people that they want an easy way to explore new content they haven’t connected with yet.” A Facebook spokesperson confirmed the global test in a statement.
Facebook has been known to secretly test potential new features on a selected number of users, and this scenario is more likely one of those instances. Many of these features did not make it to the public version of the app, and this rocket-shaped icon may not be seen by normal users.