Top 5 Reasons To Redesign Your Website
Top 5 Reasons To Redesign Your Website
As a business owner, you need to understand the importance of your website, it is your audience’s’ first impression of your business. So redesigning your website is not something that you should take lightly. It requires a good deal of thought, time, and money.
Always remember that redesigning your website doesn’t really mean that you need to change every single one of branding and graphic design elements. As a matter of fact redesigns just entail making functional modifications that will make your website look better and assist you in reaching your marketing goals. After all, your website is one of your foundations in making a great marketing strategy, right?
You can find a thousand reasons not to redesign your website, here are great reasons why you should get your website redesign project started.
Your Content Management System or Website Technology is Outdated
It has been said that one human year is equivalent to at least four Internet years. That is how fast technology is, and a lot of websites are having difficulties catching up. A website may have been great few years ago, but if it has been built with older technology it’s user will find it hard to modify and the editing choices will be limited as new features become desirable, and you may be vulnerable to security breaches and unwanted hacks. By having your website revamped to a more flexible and progressive platform, you will be able to adapt with the latest technology and maintain greater security.
Your website looks old
First impressions count. A lot of research shows that you only have 10-15 seconds to get a user’s attention and engage them. In addition, the value of a website design is a direct reflection of your business, so it is important that your website looks pleasant to the eye. Also, if the aesthetics of your website design is old chances are that the user experience is going to be lacking.
You are not getting the results that you want
No matter how you like your website, if will not be of value if you are not getting the results that you want. Getting results is a direct result of how your website attract, engage, and convert potential clients towards your business goals. Before committing to a redesign, need to define what you want your website to accomplish. You already have an experience with your current website, so it is the best time to reassess and use your thinking and create a strategy to improve your online opportunities. Once you know what your website needs then you can start building a more effective website.
Your Website is Not Mobile-Friendly
Consumers have different needs when accessing information and services on their mobile devices. All of them are in a different mindset. Mobile users expect to get they want very quickly and easily. They want “mobile intelligent” features such as a one-click dialing, or a menu tab that can be used without zooming in. So it is important that your website is optimized for mobile devices to ensure that your customers will have the best user experience. And in an era where a lot of users that uses mobile devices to access the internet, designing a website that only caters desktop users means losing business.
Your Business Goals Changes
Business goals change over time and you want your website to support these changes. One of the greatest things about technology is that it gives your business the ability to shift its direction in an easy and fast manner. It also gives your business more opportunities to expand into different areas.
Your website is a living part of your business, and it should evolve and change as your business grows and as technology reaches new heights. Website redesigning is not the end of the race, your website should be in a constant improvement and enhancement process to be able to adapt to your customers’ needs. If you need help with your website redesign project you can always contact us at firstname.lastname@example.org.