SEO or SEM: What Should You Choose And Why?
SEO or SEM: What Should You Choose And Why?
Internet marketing can be a daunting task even if you are one of the most tech-savvy people in the world. So what is it that makes some websites stand out from the others? What are the things that other people do to drive more traffic to their websites? In this article, I am going to discuss two of the most popular strategies that marketers use.
SEO is a mnemonic for Search Engine Optimisation and SEM is a term which stands for Search Engine Marketing, these are the two most talk about buzzwords in the industry. According to studies, these two services outnumber any other form of service hired for promotion by website owners.
Before we start comparing the two services and discuss which one you should choose. Let us try to define the terms first.
SEO and SEM: What does these mnemonics mean?
SEO (Search Engine Optimisation)
SEO is a digital marketing strategy that deals with a website’s ranking on a SERP (Search Engine Results Page). This type of strategy involves techniques such as website optimisation, adding keywords in the title, Meta tags, content and meta description.
This means that if your website is optimised according to SEO standards then your websites chance of appearing on the first and second position in SERP is very high.
Here are some techniques for SEO:
On page Optimisation –
One of the first things that you can do on a web page is to optimise it with keywords. For example, you can include a keyword at a density ratio of 2% on your page, or you can also use the same keyword in the file name, page title, or in the meta description.
Off Page Optimisation –
The process of optimising that can be done by getting links from other relevant websites. For example, you can optimise your pages by getting one-way backlinks from websites with a higher ranking, and also make sure that the link includes your keyword in the anchor text.
SEM (Search Engine Marketing)
SEM is a digital marketing strategy that can simply be defined as using paid search engine traffic to gain more visibility. This type of digital marketing strategy has lots of features developed by ad platforms to cater for webmasters. If you are thinking about entering the world of paid traffic, you need to consider a lot of things (e.g. keywords, geographic location, click through rates (CTR), cost per click (CPC))
PPC is one of the major techniques used in SEM to drive traffic. When a PPC campaign is launched you can see results immediately. This type of campaign works quickly and brings a lot of traffic that just doesn’t increase visibility but also allows you to customise your ads depending on the geographic location, time of day and your budget. On the other hand, this type of campaign can also be risky if not used in an optimum manner, why? Because the moment you stop the campaign, you won’t get that much traffic and leads anymore.
SEO VS. SEM
Now that we have defined what the terms SEO and SEM mean, along with some of the techniques used to implement it. Let us try to compare some of the advantages and disadvantages.
Here are the pros and the cons of each strategy:
SEO tends to give high-quality hits, and higher rankings, SEM, on the other hand, offers quicker and almost immediate results.
SEO can be compared to equity, you add something new every day and get results later, SEM, on the other hand, gives you results almost as spontaneous as you pay for the service.
SEM is good for a short term campaign and SEO takes the lead if you are thinking of a long-term campaign.
So Which One Should You Choose?
The answer is simple, you don’t get to choose one when it comes to business. Both strategies work, one side requires time and effort but gives you a solution that will give you a lot of benefit in the future, the other side gives you a quick solution that can be implemented in a breeze.
SEO and SEM should not be compared and as a business owner, you need to focus on both to get quality results. There are methods whereby you can use both strategies to support each other, and if you have the resources to execute this properly, it can be a goldmine.
SEM can help you determine which keywords are propelling your business forward; with SEM this type of information is something that you can find out in a short matter of time. Once you gain the knowledge of the top keywords, you can directly integrate it with your SEO campaign. It is like paying for extensive research that will benefit your business in the future.
Everyone in the business world is trying to expand their online presence, SEO and SEM will always be the two of the popular ways to do so. Both strategies are risky and can be daunting without the proper knowledge, for more help with your online marketing campaign you can contact us at email@example.com