Great Reasons Why You Need to Have A Blog On Your Business Website
Great Reasons Why You Need to Have A Blog On Your Business Website
In our blogs, we always talk about content marketing, SEO, SEM, Social Media Marketing – Well, digital marketing or online marketing in general. But we haven’t answered one of the most important questions yet.
“Why do I need a blog on my website?”
I can understand the reason why you have this question. Blogs, during their early stages, are considered as public journals – a place for writers to share their stories or journalists to post their editorials. There are a lot of uses for blogs, but in reality, only a certain amount of entrepreneurs use them for business purposes.
To better understand the reason why you need to have a blog on your website, let’s start from the beginning of your journey as a new online business.
A website is your online business card, it has all the essential information you need to convey to your target audience. It is purely about business, it’ll have an about page, a products or services page, maybe an FAQ page, and a contact details page.
Most of the time, a web page like that is normally the first step for a business towards its online journey. This type of web page is known as a “Static Website”. A static website means that once people have visited it, they’ve seen all they are going to see. Which also means that their customers have no reason to come back, no reason to engage.
If you haven’t made a sale on your prospective customer’s first visit, you have probably lost that customer for good. This is what a blog can prevent from happening, and in the process of having a blog, it opens up a lot of opportunities.
So, why have a blog on your business website? Allow me to give you 6 reasons why.
Drives Visitors To Your Website
Let’s go ahead and start with the most obvious reason on why you should start a blog – to drive more visitors to your website.
As mentioned previously, having a static website will just be good for a customer’s one time visit. By having a blog on your business website, you are giving your customers a reason to come back multiple times. In addition, having good quality content builds brand loyalty among audiences, making them more likely to recommend your business to their friends, family, and colleagues.
Also, to give you tip, creating regular, new content is effective at gaining audience that the phrase “Content is King” has been created.
If a product is available online but no one knows about it, then what is the point of selling that product? Blogs with valuable content help you build an audience to put your products in front of.
Be Discovered Accidentally
How can you make an accident happen? With content! Good quality content can hugely increase your chances of people going to your site by accident.
This is because, if you create quality content on a blog, search engines will start to give your blog a higher ranking in SERPs (Search Engine Results Pages). This gives you the opportunity to introduce your products or services to people who have never heard of you before.
This is what we call “organic traffic”, because the traffic came to you naturally, without having to pay for it through advertising. If you are in need of a good SEO strategy you can contact us! We offer free consultations.
Establish Yourself As An Expert
Here’s a question I want to ask you. Why should your customers choose to use you instead of one of your competitors?
If you have an answer to this question, then go ahead and write it. Alright! So now you have your first blog!
When you share your insights or opinions that come from your expertise, especially unique insights that your competitors aren’t privy to, your target audience will have no choice but to acknowledge your expertise in the industry.
Always remember that expertise is synonymous with trust, and this builds authority with your audience who in return will help you make more sales.
Think of it this way: Would you buy a car from a secondhand dealer who can’t answer questions about the car, or buy from someone who can’t tell you the whole history of the vehicle?
Demonstrating knowledge gives people confidence, and a blog is one of the best ways to demonstrate that knowledge
Gives Your Business a Personal Approach
One of the oldest sayings in the book is “People buy from People”. It is the reason why salesmen have careers. It is the reason why sports brands spend millions on athletes just for them to wear their gear. And it is the same reason why having a blog on your website is a wonderful idea.
Blogging is one of the best ways for you to share the passion that you have for what you are doing. When people pick up on that passion, it can’t help but be compelling.
As a rule, always remember that people don’t trust businesses, they trust people! Anyone from Richard Branson to Steve Jobs to Bill Gates become the faces of their companies because it is important for people to know that the people providing their products know what they’re doing.
Having a blog on your business site will give your business a personality, a face, a style. It will allow your target audience to see something of themselves in the people that work in the business – it also tells them that the people blogging have faced the same challenges as their audience, and overcome them in great ways, which they’re are sharing now.
Build Loyalty With Current Customers
In addition to my previous point, I want to talk to you not just about trust but also about loyalty.
We all know that there is no product or service that is designed to be purchased once, and never be purchased by the same customer again. Even those who are giving out lifetime warranties will always offer newer and better alternatives to tempt people and gain more revenue.
If you started a business and created a website and don’t know about your customer’s lifetime value, then you need to find out about it ASAP. This is what we call the total amount of money that you can get out of a single customer as they spend on your brand for a lifetime.
Writing a blog increases the loyalty of you customers because people are seeing you go above and beyond to give those helpful pointers and advice. In addition, people appreciate this effort, and it gives them an impression that will make them come back to your website again and again.
Start Getting More Email Leads
Once you’re able to update your blog regularly and keep the quality of those updates high, then people will just opt in to receive updates via their email. This saves them the time from going to your website just to check your updates, creating a much better user experience.
Also, you now have a direct channel to contact them. By giving them freebies and rewards for being a part of your email list, you are slowly converting them to paying customers.
As an SEO Specialist/SEO expert, let me tell you – email subscriber lists are all that really matters if you are looking for a long-term strategy for a successful online business. And the fact that you have a blog will help you to get a large email database.
Nowadays, having a website that has a blog is important. As I have mentioned above, it is a good start if you are looking for loyal customers that can attract more customers. If you need help developing a blog or writing articles. Just call us and we’ll be glad to assist you!