Why Content Marketing Matters
Why Content Marketing Matters
We often hear the phrase “Content Is King.” Nowadays this phrase is being thrown around a lot of marketing magazines and articles. Sure, everyone loves a good story, and every customer wants to be entertained and engaged when they are looking for brands and companies. Customers today are being bombarded with millions of ads, information, and marketing materials, and content marketing can be key for businesses who want to distinguish themselves from the competition. In addition, content marketing allows businesses to convey their brand’s personality.
What is Content Marketing?
Content marketing is exactly what it reads; it is a form of marketing that focuses on developing thoughtful, engaging, and informative content to draw their target audience to a particular product or service. This type of marketing falls under the Inbound Marketing umbrella, which works by intriguing and alluring your target audience through posts and materials that appeal to them.
Content Marketing includes social media posts, video content, blogs, and articles. It is not just the words on the page. It is the total content that your customers can absorb by visiting your website, social media profiles, and video streaming platforms.
Why Content Marketing is so important?
Content marketing is more than advertising, it is all about showing your audience who you are, rather than just telling them. It has transformed the way that businesses interact with their target audience nowadays. And ever since the rise of social media, it is noticeable that brands put their focus on becoming closer and communicative with their customers and in return, they are gaining loyalty and trust.
While there are companies that are still doubtful if content marketing is for them – mainly because of the idea and the effort required to create content. Here are some reasons why content marketing is important.
It Builds Trust
Giving good free information will help you create a tightly-connected community of customers who are loyal to your brand. By giving them quality content for following you, you are giving them a reason to invest their time with your brand. If you publish good quality content at regular intervals, your followers will effectively “check-in” with your brand.
It Gives Brand Authority
When you deliver good quality content on a regular basis, it gives your brand an authority on the subject. Being an authority is important as it builds trust; trust is a big factor when customers are going through their purchase decision.
Get To Know Your Customers
Content marketing and Social Media marketing has always worked together in harmony. Social media is where you post your content – and when you post good quality content on social media, it gathers feedback. And when you get feedback, you can gauge your customers’ attitude and it will help you get to know their needs and demographic better.
Content Improves SEO
Here is one thing that most of us know about. Good quality content is gold for SEO. If you have a blog that has good quality content and is relative to your brand, it is definitely worth it. Long gone are those days of writing poor quality keyword-loaded content copy on your website or blog. Context, meaning, and genuinely good relevant writing will not only be appreciated by your customers but also by search engines as a preferred ranking.
If you need help with your content marketing just contact us at firstname.lastname@example.org