Build Your Audience And Business On LinkedIn: Here Are 5 Tips That’ll Help You
Build Your Audience And Business On LinkedIn: Here are 5 Tips That’ll Help You
Though social media has become a big competition of virality, there are still a few platforms out there that can be used for professional growth. Yes, Facebook and Twitter can do a lot for your personal network, but putting your brand on LinkedIn actually, means business.
LinkedIn is not really a platform that caters to people who love posting selfies and disappearing stories, it is a platform where content marketing is really used to amass an audience while showcasing your skillset. With 160,000 new articles being published on LinkedIn per week, a lot of brands and consumers are using the platform to maximize their exposure. There is indeed a strategy that someone can use to have growth on LinkedIn that can help you start meaningful conversations with contacts and communities. To help you in expanding your business and audience in LinkedIn, I have listed 5 tips that will help you grow your fanbase faster.
Trust The Trend
One of LinkedIn’s latest features is Trending Storylines, it is an update that prioritizes content exposure based on the industry that you belong with. This update was used to highlight the day’s trending news stories based on someone’s interests and connections. You can compare this feature with “hashtags” that other social media networks use, trending storylines allows you to share your commentary on a certain subject – which will then be shared on a cumulative feed of others who are also talking about that topic. This goes for published as well as status updates, setting the perfect environment to broadcast your opinions.
In addition, It is not only LinkedIn’s algorithm that will show your content in front of thousands of people; their staff also handpicks certain stories, so take that into consideration when you are planning your strategy.
On almost all of the Social Media platforms, it is evident that the visual assets of a post are more valuable than the article itself. This analogy also applies on LinkedIn, with the number of competition that you have on the platform, the graphic that accompanies your writing needs to be just as engaging.
Within LinkedIn, the header photo of your posts is what leads people to click your article.It is what everyone sees first when they are scrolling down their feed or when they are searching within a LinkedIn group. So, what kind of visual should you use to set your content apart? With a number of articles being published on LinkedIn every day, the visual that you should have should be eye-captivating, unique, and a complement to the core of your article.
Timing Is Everything
As a business professional who writes for other business professionals. It’s important that you take your audience’s schedule when publishing content. All the best writers in LinkedIn aligns their posting schedule based on their anticipated activity on the said platform. As someone who is a part of the audience you’re trying to captivate, assume their role for a second when trying to post your content. Monday morning are not usually a good time since many of your readers are catching up on the emails they got during the weekend. The same thought also applies during Fridays, when your target audience is just busy finishing all their tasks in preparation for the weekend.
Distribution Is Key
We all know that our work is not yet done until we publish it. It doesn’t matter whether you are publishing content for consumers or delivering B2B focused content because getting engagement is what’s vital on LinkedIn. So, where should you share your content and with whom will you share it?
To start, you should start publishing your work to relevant LinkedIn groups because these communities are filled with decision makers in your respective industry. This will be a great opportunity for you to introduce your brand to them. At the same time, the content you publish should provide great value to drive organic traffic your way.
In addition, the distribution should be a larger focus when you are targeting businesses as well. Apart from Trending Storylines, LinkedIn also launched LinkedIn Lead Gen Forms, a tool that helps bring in high-quality leads by removing the friction of mobile conversion. And through sponsored content, you will be able to launch campaigns that support gated content to increase inbound leads.
Use LinkedIn’s Algorithm To Your Advantage
Engaging in a conversation with your fans – those who comment or share your content – is crucial in growing a following/readership on any platform, but it is 10 more times important in LinkedIn.
LinkedIn’s algorithm can be used in a few ways to tap into additional networks through those who have previously engaged in your content. When someone likes or comments on your article, the same article will appear on his or her friend’s personal feed. Also, LinkedIn’s algorithm is built to present content that audiences will find valuable; use this to your advantage by starting a conversation with everyone who responded to your work. Interaction in the comments section of your an article is one of the many reasons behind a lot of LinkedIn’s successful content.
Getting in front of the masses doesn’t happen by chance, we can say that social media marketing really takes a lot of time and effort to learn. Thankfully there are techniques that you can use to start a successful campaign. If you need help with your social media marketing campaign, we are here to help! Just contact us at firstname.lastname@example.org and get a free consultation.