3 Reasons Why Your Content Marketing Is Not Working
8 Factors Why Your Website Doesn’t Sell
Content marketing is unpredictable. One day a strategy works, and then the next time, it doesn’t. A lot of us may think that we have cracked the code, then we will realize that we are back to square one. If you really are into content marketing but it seems like it’s not working for you, here are some reasons why I see campaigns fail:
You are too eager to sell
No one visits a blog to read a brochure. Nowadays, a lot of content marketers are too eager to sell things; our customers visit our blog because they are looking for something that they can learn from. So, the next time we try to write something and it sounds a little “salesly” then it’s time to rewrite it with your inner customer in mind. Try to connect your customers with your content. Once this is done, you will be able to build a relationship between you and the customer.
They cannot find your content
A customer won’t find your content as soon as you publish it. So what we need to do is help them find it. Promote your content on social media, pitch it to editors so it can get published on a third party website, email it your contacts, ask your friends and family members to share it. Regardless of how it is done, we need to make sure that we help ourselves get the content out.
You’re not writing new stuff
When you write about something, think of something outside of the box. Let’s not use something that has already been written about a thousand times. Let’s be honest, a lot of customers that have been reading blogs will not read a blog on the same topic.
Bottom-line is, we need to put ourselves in our customer’s shoes. Ask ourselves the questions that our customer is probably thinking and try to create something out of it. Once we identify the things why our campaign doesn’t work, we can take the proper steps to get it working.